Easy to Demonstrate
Show customers how the strap retracts, how the webbing stays contained, and how the complete set stores inside the included bucket.
StrapOn Authorized Dealer Program
Bring Better Ratchet Straps to Your Customers
Become a StrapOn dealer and add premium retractable ratchet straps, protective storage buckets, and an easy-to-demonstrate hauling solution to your retail product lineup.
Trailer Dealers
Marine Retailers
Hardware Stores
Powersports Dealers
25% Stronger
Heavy-duty construction
Retractable
Fast, organized operation
Lifetime Warranty
Built for long-term value
Applications are reviewed based on location, market fit, business type, and program availability.
Dealer Application
Become an Authorized StrapOn Dealer
Tell us about your business, customers, and retail location. A member of the StrapOn team will follow up with program details.
Premium
Retractable tie-down products
Distinctive
Product and bucket packaging
Practical
Solves an everyday problem
Supported
By a lifetime warranty
A Better Product for Your Shelves
Give Customers a Smarter Way to Secure Their Cargo
StrapOn is designed for customers who are tired of tangled webbing, loose strap ends, unorganized tie-downs, and straps left exposed in a truck bed, trailer, garage, or equipment compartment.
The retractable mechanism helps keep webbing contained, while the included storage bucket gives customers a dedicated place to protect, organize, and transport their straps.
That combination creates a product that is easy for store employees to explain and easy for customers to understand.
Clear and easy-to-demonstrate product benefits
Strong appeal across multiple customer categories
Distinctive packaging that stands out in-store
Available in both 1-inch and 2-inch options
Why Carry StrapOn?
A Product That Earns Its Place in Your Store
Add a practical hauling product with visible benefits, broad customer appeal, and an in-store demonstration that can be understood in seconds.
Broad Customer Appeal
Serve truck owners, boaters, contractors, trailer owners, farmers, landscapers, powersports customers, and outdoor enthusiasts.
Premium Presentation
The branded storage bucket creates recognizable packaging while keeping each complete strap set together and ready for retail.
Problem-Solving Product
StrapOn addresses common frustrations with loose, tangled, wet, dirty, and poorly stored traditional ratchet straps.
Wholesale Dealer Access
Approved dealers receive access to available wholesale products, reorder options, and current dealer program information.
Lifetime Warranty
Confidence After the Sale
StrapOn products are backed by a lifetime warranty against qualifying manufacturer defects when registration requirements and warranty terms are met.
View Warranty Registration →
Products Your Customers Can Use
Two Sizes. One Better Tie-Down System.
Carry options for everyday hauling as well as larger equipment, vehicle, trailer, and commercial applications.
Everyday Hauling
1-Inch × 10-Foot StrapOn
A compact retractable ratchet strap set for lighter cargo, outdoor equipment, household projects, trucks, trailers, and recreational use.
- Four retractable straps per bucket
- Protective branded storage bucket
- S-hooks with retaining clips
- Fast setup and organized storage
Heavy-Duty Applications
2-Inch × 10-Foot StrapOn
A larger retractable tie-down set for customers securing vehicles, equipment, machinery, boats, trailers, and heavier cargo.
- Two retractable straps per bucket
- Protective branded storage bucket
- Heavy-duty components and webbing
- Designed for demanding hauling needs
Built to Stand Out
A Product Customers Can See, Touch, and Understand
Demonstrate the retractable operation, explain the stronger construction, and show customers how the included bucket protects and organizes their complete strap set.
Apply to Become a DealerWho We Work With
Built for Retailers Serving Serious Haulers
StrapOn may be a strong fit for businesses already serving customers who own trucks, boats, trailers, equipment, machinery, or outdoor recreational vehicles.
Trailer Dealers
Add a practical tie-down system alongside trailers, hitches, accessories, and hauling equipment.
Marine Retailers
Serve boat owners transporting gear, watercraft, equipment, and supplies.
Hardware Stores
Offer contractors, homeowners, and do-it-yourself customers an upgraded hauling solution.
Powersports Dealers
Help customers secure motorcycles, ATVs, UTVs, and related outdoor equipment.
Truck Accessory Shops
Add StrapOn alongside truck-bed accessories, towing products, and cargo-management systems.
Farm and Equipment Stores
Serve customers moving machinery, supplies, landscaping equipment, and agricultural gear.
Outdoor Retailers
Reach campers, sportsmen, overlanders, and outdoor enthusiasts who regularly transport equipment.
Independent Retailers
Add a distinctive hauling product that can complement an existing automotive or equipment inventory.
Getting Started
How to Become a StrapOn Dealer
Complete the application and tell us about your business. The StrapOn team will review your information and contact qualified applicants with available dealer details.
Submit Your Application
Provide information about your business, retail location, customers, and current product offerings.
Application Review
The StrapOn team reviews your business type, service area, market fit, and dealer-program availability.
Discuss Dealer Options
Qualified businesses receive information about available products, wholesale pricing, ordering, and program expectations.
Place Your First Order
Approved dealers can begin carrying StrapOn products and introducing them to their customers.
Retail Advantage
Easy to Sell
A visible problem, a clear solution, and a product customers can understand during a quick in-store demonstration.
A Stronger Customer Conversation
Show the Difference Instead of Only Explaining It
Traditional ratchet straps frequently become tangled, loosely stored, exposed to weather, or scattered throughout a truck, trailer, garage, or shop.
StrapOn gives your sales team a simple demonstration. Pull out the webbing, show the retractable mechanism, explain the stronger construction, and show how the complete set stores inside the protective bucket.
Visible retractable operation
Clear storage advantage
Multiple practical applications
Lifetime warranty protection
Dealer Program FAQ
Frequently Asked Questions
Learn more about carrying StrapOn products, the application process, dealer eligibility, and wholesale ordering.
Apply NowWhat is the StrapOn Dealer Program?
The StrapOn Dealer Program allows approved retail businesses to purchase eligible StrapOn products at available wholesale pricing and resell them directly to their customers.
What types of businesses can apply?
Trailer dealers, marine retailers, hardware stores, truck accessory shops, powersports dealers, outdoor retailers, farm and equipment stores, and other qualified businesses may apply.
Does submitting an application guarantee approval?
No. Applications are reviewed based on business type, location, customer base, market fit, program availability, and other dealer requirements.
Do dealers receive wholesale pricing?
Approved dealers receive information about available wholesale products, current pricing, ordering requirements, and reorder procedures.
Which StrapOn products can dealers carry?
Product availability may include StrapOn 1-inch retractable ratchet strap sets, 2-inch retractable ratchet strap sets, and other available StrapOn products or packages.
Is a physical retail location required?
Eligibility may depend on your business model, market, sales channels, and the current requirements of the dealer program. Include accurate details about your business in the application.
Are StrapOn products covered by a warranty?
StrapOn products are backed by a lifetime warranty against qualifying manufacturer defects when the product is registered within the required period and all warranty terms are met.
What happens after I apply?
The StrapOn team will review your application. Qualified applicants may be contacted to discuss product availability, wholesale ordering, dealer expectations, and next steps.
Carry StrapOn
Add a Better Ratchet Strap to Your Product Lineup
Apply to become an authorized StrapOn dealer and learn more about available products, wholesale ordering, and retail opportunities.